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Samyang Optics Aims for ‘Total Imaging Solution’ Brand with New Product launches

2016-09-19

September 19th, 2016, Cologne, Germany?Photokina, Hall 2.1 C035-D038 ?The global optics brand, Samyang Optics (http://www.samyanglensglobal.com) will unveil a broad range of new camera lenses at Photokina 2016 held from September 20th to 25th in Cologne, Germany. Samyang is showcasing new advancements including the latest premium manual focus lens, autofocus lens, manual focus photo and cine lens and professional video-cine lens brand XEEN. The exhibition will be a cornerstone for Samyang Optics to become a ‘Total Imaging Solution’ optics brand.

 

In Pursuit of Total Imaging Solution Brand

Founded in 1972 in South Korea, Samyang Optics has been the representative of Korean optics brand. For over 40 years, the company has focused on researching and manufacturing high quality optical products, especially interchangeable camera lenses. The brand is known for its irreplaceable brand value from the impressiveproduct quality with unprecedented accessibility. Bright apertures and ultra-wide-angle lenses are at the forefront of the line-up, followed by standard angle lenses and super-sharp telephoto angle lenses. The recent launch of professional video-cine lens brand XEEN and autofocus photo lenses demonstrates Samyang’s pursuit of Total Imaging Solution brand.

 

Introduction of Premium Lens Series for Professionals

To increase the brand value and enhance consumer experience, Samyang is releasing high-end products. As a touchstone, Samyang introduces its first premium manual focus lens series, 14mm F2.4 and 85mm F1.2 at Photokina 2016. Inheriting the eminent image quality of Samyang Lens, both premium lenses work with 50 megapixels and 8K resolution, creating the image beyond imagination for photographers and video-cinematographers. Taking this opportunity, Samyang will continue to develop premium lenses in response to the demands of professionals.

 

Evolution of Samyang Autofocus Lens Lineup

Photokina 2016 will be the first opportunity for consumers to have hands-on experience of the recently announced Samyang autofocus lenses, 14mm F2.8 and 50mm F1.4 for Sony E mount cameras. Samyang has captured the essence of world leading image technology with their manual focus lenses and reinterpreted it into autofocus lenses. Not only is the outstanding resolution powercomplimented, but also the look of the images, thanks to the extra-low distortion of the 14mm and impressive bokeh of both 14mm and 50mm.Plus the starburst effect of 50mm iswell recognized among first-hand users.Samyang will enter the mass market with autofocus lens series to establish a foothold as a world renowned optics brand.

 

Expansion of XEEN, A Professional Video-Cine Lens Brand

In 2015, Samyang launched XEEN, a professional video-cine lens brand to deliver on the increasing demand for multichannel networks, 4K broadcasting, and independent film productions. Following the release of 14mm and 35mm in early 2016, 135mm in July, XEEN 16mm T2.6 will be announced at Photokina 2016. The XEEN family has now grown to seven lenses, and is on the rise. It is highly expected to complete a full lineup to meet the international needs covering applications for all video productions including cinematography and broadcasting.

 

Samyang Optics has partnerships in more than 35 countries globally, meeting consumers across the world. The brand will inherit its commitment to outstanding product quality and embrace proactive approach in R&D and technology.

 

Visit the Samyang booth in Photokina in Hall 2.1, stand no: C035-D038 to experience a new beginning for Samyang Optics. For more information on Samyang Signature lens, please visit

 

 

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Samyang’s Guide to Achieving the Optimal Angle of View

The perfect spacing and distance are always necessary when shooting all kinds of subjects, including people, to give them a proper relationship with the beautiful space around them. So, what’s the exact distance that helps you best appreciate a work of art, or a photo?

The correct answer is the diagonal length of the full frame of a subject.

표준화각 자료 이미지
표준화각 자료 이미지

The best standpoint from which to appreciate the full view of a subject is the distance of the diagonal length of the subject frame. This wider angle is superior to standing closer at a 50 degree angle to get a more detailed view. This notion of an ideal distance or view point is also applicable in the world of photography.

For still images, keeping a distance equal to the diagonal length of the full image surface is recommended. The full frame sensor of a digital camera is 36 x 24mm and the diagonal length is 43.26mm so any distance close to this number is nearer to the ideal than the currently accepted industry standard of 50mm.

Back when film cameras were common, 45mm was the industry standard and this continued as reflex cameras needed extra space to fit a mirror. However, as mirrorless cameras become more popular again, there has been a need to return to this industry standard…which is the impetus for the Samyang AF 45mm F1.8 FE. With less distortion than a 35mm lens and wider angles than a 55mm lens, the Samyang AF 45mm F1.8 FE is a perfect lens for portraits, landscapes, architecture photography, and pictures of pets.

What is Preset Aperture Control Function?

On the Preset Aperture Control function, the aperture blade operates smoothly like a "De-clicked lens", which is advantageous for video recording.
Fujifilm cameras are engineered to control the aperture according to the minimum exposure value(F-stop), so when the camera controls the aperture, it blinks momentarily to set the proper exposure.

AF 75mm F1.8 X intentionally disconnects the communication with the camera body and the lens itself on the Preset Aperture Control function, so it is possible to smoothly adjust the exposure without flickering. ISO and shutter speed are adjusted according to the changed exposure by controlling the aperture, so the exposure value can be changed even with the 1/2 F-stop.

What is Preset Aperture Control Function?

On the Preset Aperture Control function, the aperture blade operates smoothly like a "De-clicked lens", which is advantageous for video recording.
Fujifilm cameras are engineered to control the aperture according to the minimum exposure value(F-stop), so when the camera controls the aperture, it blinks momentarily to set the proper exposure.

AF 75mm F1.8 X intentionally disconnects the communication with the camera body and the lens itself on the Preset Aperture Control function, so it is possible to smoothly adjust the exposure without flickering. ISO and shutter speed are adjusted according to the changed exposure by controlling the aperture, so the exposure value can be changed even with the 1/2 F-stop.

What is Recommended Settings for Preset Aperture Control Function?

The Preset Aperture Control function operates only when shooting video(Movie mode) and the focusing mode of the camera is set to AF mode. Please set the aperture at f/1.8 before switching the "Custom Switch" to "Mode 2. It is recommended to set the "Exposure mode" as A mode (Aperture Priority AE) or M mode (Manual Exposure).

* How to use the “Preset Aperture Control” function?

1) Camera Body Setting
      AF Mode → Video Mode ('A' or 'M' mode) → Set the Aperture @F1.8
(2) Lens Setting
      Switch your "Custom Switch” to “Mode 2(M2)"
(3) Now, you're ready to use the Preset Aperture Control function with your focus ring

What is Recommended Settings for Preset Aperture Control Function?

The Preset Aperture Control function operates only when shooting video(Movie mode) and the focusing mode of the camera is set to AF mode. Please set the aperture at f/1.8 before switching the "Custom Switch" to "Mode 2. It is recommended to set the "Exposure mode" as A mode (Aperture Priority AE) or M mode (Manual Exposure).

* How to use the “Preset Aperture Control” function?

1) Camera Body Setting
      AF Mode → Video Mode ('A' or 'M' mode) → Set the Aperture @F1.8
(2) Lens Setting
      Switch your "Custom Switch” to “Mode 2(M2)"
(3) Now, you're ready to use the Preset Aperture Control function with your focus ring

[What is Dolly Shot? How to shoot easily]

[What is Dolly shot?]

A dolly shot, also referred to as a tracking shot or trucking shot, is a camera movement technique used by cinematographers to track and follow a subject in motion. To achieve this, the camera is mounted on a device called a "dolly," which facilitates smooth tracking movement. The dolly can move in front of, behind, or alongside the subject, which can be a person, a location, a product, or any other object of focus in the frame. Through this, you can control the emotional distance between the subject and the viewer by highlighting the audiovisual and dramatic effects.

[How to take a Dolly Shot simply by handheld]

Tip. If the moving distance is long, the camera may shake, so please shoot at a focal length between 35 and 100mm.
1. Stand at a distance of about 1.5 to 2 meters away from the subject.
2. Set the custom switch to MF and Mode 3 and adjust the focal length to about 100mm.
3. After focusing on the subject, set the aperture to F8~16.
4. Slowly turn the zoom ring to the left (towards the wide-angle end) while using your upper body and arms to move the camera toward your subject.
5. Dolly Shot complete!
※ When shooting from a farther distance from the subject, use a cart or gimbal for more stable shooting.

DSLR / Full Frame
1D X Mark Ⅱ
1D X
1Ds Mark Ⅲ
1Ds
5DsR
5Ds
5D Mark Ⅳ
5D Mark Ⅲ
6D Mark Ⅱ
6D
DSLR / APS-H
1D Mark Ⅲ
1D
Mirrorless / APS-C
M6
M5
M10
M3
M2
DSLR / APS-S
7D Mark Ⅱ
7D
80D
70D
60D
30D
D60
D30
77D (9000D)
760D (8000D / Rebel T6s)
1300D (Kiss X80 / Rebel T6)
1200D (Kiss X70 / Rebel T5)
200D (Kiss X9 / Rebel SL2)
800D (Kiss X9i / Rebel T7i)
700D (Kiss X9i / Rebel T7i)
100D (Kiss X7 / Rebel SL1)
650D (Kiss X6i / Rebel T4i)
600D (Kiss X5 / Rebel T3i)
550D (Kiss X4 / Rebel T2i)
500D (Kiss X3 / Rebel T1i)
1000D (Kiss F / Rebel XS)
450D (Kiss X2 / Rebel X냐)
DSLR / Full Frame
D850
D5
D810A
D4S
D810
D750
Df
D610
D4
D800
D800E
D600
D3s
D3x
D700
D3
DSLR / APS-C
D7500
D3400
D500
D5600
D7200
D5500
D3300
D7100
D5300
D5200
D7000
D300s
D300
DSLR / Full Frame
Z6
Z7
D810A
D4S
D750
D810A
DSLR / APS-C
D7200
D500
D3300
D5500
D5600
D3400
D7500

* Cameras released within 5 years from 2019 are tested.

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